With Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital...

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...

“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...

surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...

Your medical and health history may become more than just a blueprint for your doctor’s actions, if a new partnership succeeds. Nebula...

Darius Shirazi and Doug Bewsher Radius and Leadspace have both specialized in B2B predictive lead scoring, where various data signals...

6sense, which helps marketers generate and manage B2B leads and accounts, announced earlier this week it has completed the purchase of...

We covered the state of podcasting back in November, but with all this news about voice, I checked in with some new companies that are...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....

The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told...

The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout...

Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....

The biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...

This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...

IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...