How to build a better marketing strategy using new technologies available today
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
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How customer lifetime value analysis is transforming partner marketing
A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In...
Beyond the AI hype: AI is here and now, and adoption is rising
There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption...
Three ways AI will revolutionize email marketing
AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to...
Does trust matter more than growth? Salesforce’s Benioff thinks so.
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
There is no ‘I’ in successful ABM
It reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to...
We’ve got omnichannel all wrong
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...
3 tips to make every martech implementation a success
But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new...
5 email marketing trends to watch in 2018
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Marketing operations 2.0: Defining the new organizational structure
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
A new era of personalization: The hyperconnected customer experience
The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
How companies are using chatbots for marketing: Use cases and inspiration
As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
Incorporating a chatbot? How to put the customer first
Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical...
Aligning with sales: Stop saying and start doing in 2018
But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re...
5 rules for writing effective onboarding emails
Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear...
Voice search in retail: Evolving the customer experience
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query...
Stop competing against yourself for your own customers
Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
‘Marketing doesn’t drive revenue, sales does’ (and other myths)
As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
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