Fahad HFeb 16, 20181 min readHow to build a better marketing strategy using new technologies available todayThere was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
Fahad HFeb 13, 20181 min readHow customer lifetime value analysis is transforming partner marketingA few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In...
Fahad HFeb 13, 20181 min readBeyond the AI hype: AI is here and now, and adoption is risingThere is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption...
Fahad HFeb 13, 20181 min readThree ways AI will revolutionize email marketingAI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to...
Fahad HFeb 9, 20181 min readDoes trust matter more than growth? Salesforce’s Benioff thinks so.I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Fahad HFeb 8, 20181 min readThere is no ‘I’ in successful ABMIt reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Fahad HFeb 7, 20181 min readStop making the same mistakes: Preventing a ‘Groundhog Day’ scenarioI start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to...
Fahad HFeb 5, 20181 min readWe’ve got omnichannel all wrongAbout six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...
Fahad HFeb 1, 20181 min read3 tips to make every martech implementation a successBut with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new...
Fahad HJan 26, 20181 min read5 email marketing trends to watch in 2018The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Fahad HJan 25, 20181 min readMarketing operations 2.0: Defining the new organizational structure“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Fahad HJan 24, 20181 min readA new era of personalization: The hyperconnected customer experienceThe growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
Fahad HJan 23, 20181 min readHow companies are using chatbots for marketing: Use cases and inspirationAs Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
Fahad HJan 22, 20181 min readIncorporating a chatbot? How to put the customer firstArtificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical...
Fahad HJan 20, 20181 min readAligning with sales: Stop saying and start doing in 2018But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re...
Fahad HJan 18, 20181 min read5 rules for writing effective onboarding emailsPerhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear...
Fahad HJan 17, 20181 min readVoice search in retail: Evolving the customer experienceVoice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query...
Fahad HJan 16, 20181 min readStop competing against yourself for your own customersBesides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
Fahad HJan 16, 20181 min read‘Marketing doesn’t drive revenue, sales does’ (and other myths)As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
Fahad HJan 11, 20181 min readWhat are you putting on the front burner? B2B marketing predictions and recommendations for 2018More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
