I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand...

But as the market matured and his company was acquired, and then was acquired again, he realized that the heady days of constant...

according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for...

As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps...

Given that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to...

Now, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...

Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and...

Despite their short attention spans, Gen Zs are efficient thinkers who have higher expectations when it comes to their shopping...

the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact,...

The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it...

The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we...

ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more...

While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...

As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...

According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...

You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...

Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more...

B2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...

They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...