As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs....

Are you looking for free or low-cost tools that will dramatically change how you market online? This week at MarTech Europe, Matt Lerner,...

mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of...

Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel...

It used to be that Account-Based Marketing (ABM) was an analog tactic and could really only be executed to a few key accounts. The idea...

There is one chief problem that will only be exacerbated by this incredible growth: The human brain can only hold roughly a million...

Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said,...

In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people —...

In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more...

What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that...

Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data...

If you’ve read Geoffrey A. Moore’s seminal book on technology, “Crossing the Chasm,” then you know the critical role that early adopters...

Photo by Flickr user David Goehring Ever since the days of Rockefeller and Carnegie, the idea of a large company acquiring a smaller one...

Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and...

When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the...

Martech guru Scott Brinker’s Marketing Technology landscape supergraphic expanded significantly from 2014 to 2015. The density is...

If Don Draper popped up at the Cannes Lions conference this year, he’d find himself dreadfully out of place. Draper, the prototypical ad...

Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer...