Welcome, 2017! Some bold martech predictions for the year ahead
The New Year is a great opportunity to reflect on progress and challenges from the previous year and prepare for what’s ahead. Even with...
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Three concepts to help you hit this year’s targets
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...
Methbot: The beginning of the end for digital ad fraud
The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...
Four trends that will reshape marketing in 2017
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...
Marketing budget increases: Tips for wielding a double-edged sword for 2017
January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
Going beyond ‘right consumer, right time, right place’
“The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right?...
3 ways to thrive in the year of customer experience
2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend,...
Customer questions every CMO should be ready to answer in 2017
“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...
Is your marketing team effective? A 5-question test
Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
Data privacy: Picking the lock on Pandora’s box
“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Marketing automation for the little guy is helping to power the new economy
The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...
From retention to adaptive analytics, here’s your 2017 marketing preview
At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...
A big year for marketing technology: Our top columns of 2016
Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker...
Relationship marketing: The new CRM
The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there...
Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone...
Cross-device ad tech: How to vet potential partners providing this critical stack element
Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
The power of data ownership: Getting it right in 2017
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
Trust & transparency: Why we need it more than ever in 2017
As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would...
The death of prediction
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
What the heck is machine learning, and why should I care?
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a...
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