The New Year is a great opportunity to reflect on progress and challenges from the previous year and prepare for what’s ahead. Even with...

Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...

The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...

I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...

January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...

“The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right?...

2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend,...

“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...

Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...

“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...

At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...

Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker...

The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there...

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone...

Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...

Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...

As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would...

Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...

There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a...