The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research...

Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct...

scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...

Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...

But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...

Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include...

Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made...

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...

Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...

Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...