
Is Our Industry Finally Maturing? Thoughts From Internet Week NY
For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users
issued a warning late Thursday that accounts may have been compromised. The company has taken steps to minimize any damage, and is asking...

Marin Software Names David A. Yovanno As CEO, Reports Q1 Revenue Up 33 Percent
earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded...

Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena
launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and...

IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount
Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization...

Marketo Announces New Capabilities, Partnership With Acxiom For B2C Real-Time Personalization
capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo...

Ad-ID Tracking Now Required For All Digital, TV, Radio Ads With SAG-AFTRA Members
Ad-ID, a web based system for tracking commercial performance across all media. The deal covers all commercials produced for television,...

Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology
Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform
ZenithOptimedia is using Collective’s TV Analytics platform to align online behavior of customers and potential customers with TV...

IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform
IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement...

Buffer Adds Content Suggestions To Web Dashboard & Emails
Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails....

URL Shortening Giant Bitly Will Provide Click Data to Moz
Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...

AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
across a suite of networks including Google, Bing, LinkedIn and Facebook simultaneously and plug into a number of advertising tools...

20 More Essential Business Apps For Your Smartphone
About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better,...

20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...

The Kaleidoscopic Marketing Technology Landscape
Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing...

Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay
Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of...

Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support
The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for...

Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers
Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding...
























