Facebook’s Canvas ads get easier to create (and recreate) with new API
Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...
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Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...
A/B testing solution Google Optimize is out of beta and free for everyone
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
Absolutdata launches an AI-based decision-making platform
Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...
Signal expands its identity solution beyond a brand’s own properties
Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and...
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 bank
Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...
This new AI-powered social marketing tool can predict engagement or write the post for you
A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...
BKON Connect unveils an expanded platform for browsing the real world
For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In...
It’s true: Smiling at an ad means sales will go up
Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and...
Adobe launches a super-cloud to manage customer experience
Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...
LinkedIn updates Sales Navigator
Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the...
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...
New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email
LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...
Report: Bad bots are swarming virtually every website and login page
You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth...
Aprimo adds digital asset management with ADAM acquisition
In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...
SimilarWeb now offers more granular metrics through Digital Insights
SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Wayin opens a store where marketers can reuse their most successful campaigns
Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website? That’s the idea behind...
Cutting-edge martech? 65% of brands have no plans to invest this year
Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...
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