Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...

Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and...

Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...

IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In...

Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the...

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth...

In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...

SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service...

IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...

Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website? That’s the idea behind...

Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...