Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM). Previously, users could...
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TurnTo Networks enters review syndication with ‘first open network’
TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...
For emerging ad exchange NYIAX, it’s back to the future
There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...
Knoema offers a chatbot interface for its data search engine
Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...
Why some ad tech vets have doubts about Havas’ new transparency platform
While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...
Conversion rate optimization tools coming to AdWords with new integrations
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
Datorama adds Genius AI to its marketing data platform
Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...
Lotame partners with Survata to validate third-party data with users’ survey answers
Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re...
Eye-tracker Tobii acquires fellow eye-tracker Sticky
What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
Bot detection service Distil Networks announced this week that it has purchased human detection service Are You a Human. And the San...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...
How blockchain-based identity could change digital marketing
The logo for MetaMask If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the...
Janrain now includes a phone number-based fraud detector
Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this...
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...
Acxiom adds interest-based ShareThis data to its arsenal
While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with...
mParticle launches a second-party data marketplace
mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools,...
Zvelo complements its free bot detection with first page-level breakdown
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...
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