Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM). Previously, users could...

TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...

Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re...

What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...

Bot detection service Distil Networks announced this week that it has purchased human detection service Are You a Human. And the San...

This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...

The logo for MetaMask If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the...

Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this...

Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...

People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...

While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with...

mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools,...

In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...