The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...

The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC...

A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...

When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting...

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic —...

About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics...

With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A...

In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

A screen shot of an ad using AdColony’s Aurora video format, with interactive choices. Mobile ad platform AdColony is out this week with...

For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...

This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee. The e-commerce platform is announcing this...

It’s not difficult to imagine that, within a few years, many common business tasks and customer service requests that can be handled...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...

GDPR is coming. And, this week, identity management provider Janrain is launching one of the first solutions for brands to manage...

Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within...