LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...
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Stackla adds a Co-Pilot to recommend which user content should be published
The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC...
Tobii Pro now invisibly tracks users’ eyes in VR
A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...
Markerly offers white-labeled influencer network
When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting...
Lotame and Cint marry survey panel data with DMP data
When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic —...
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...
WP Engine launches Content Performance analytics tool
WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics...
LinkedIn partners with Acxiom for brand targeting
With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A...
NetLine brings company-targeting to its self-service content marketing portal
In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...
The adChain blockchain launches to rescue ad tech
Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...
AdColony launches a new interactive mobile video format
A screen shot of an ad using AdColony’s Aurora video format, with interactive choices. Mobile ad platform AdColony is out this week with...
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...
Blueshift’s AI helps platform focus on individuals and continuous journeys
This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...
Shopify’s business assistant bot Kit is now free to merchants
If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee. The e-commerce platform is announcing this...
KLM now offers flight help via Twitter and WeChat bots
It’s not difficult to imagine that, within a few years, many common business tasks and customer service requests that can be handled...
LiveRamp adds people-based search targeting to IdentityLink
Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...
Segment can now track users across sites without third-party cookies
Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...
Janrain offers one of the first GDPR portals for consumer data management
GDPR is coming. And, this week, identity management provider Janrain is launching one of the first solutions for brands to manage...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Not your father’s billboards: Interactive out-of-home is coming of age
It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within...
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