That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...

“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking...

“Free” is always better when you get value. That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based...

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....

announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...

The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...

LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing...

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...

Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...

Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...

“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...