Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending...

Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...

Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we...

The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...

In September, B2B targeting company Demandbase acquired data provider WhoToo. Today, Demandbase announced a new B2B Data Cloud, whose...

When it comes to digital tools, marketers have an overabundance of several thousand choices. To help navigate these possibilities,...

Visiting an online storefront is like walking into a physical store when no one’s there. Customer engagement vendor Moxie Software feels...

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...

This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP,...

According to the release, Return Path’s new send time optimization tool analyzes data to determine best times for sending marketing...

Salesforce has announced what it’s calling the “next generation” of its Marketing Cloud platform, with upgrades to its Journey Builder...

Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and...

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...

If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...

Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...

Yet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical aspects of that...

The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...

LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing...

Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...

A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and...