Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...

That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...

Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...

Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re...

What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...

Bot detection service Distil Networks announced this week that it has purchased human detection service Are You a Human. And the San...

Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...

People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...

While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with...

mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools,...

In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...

To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...

Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five...

IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...