How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
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AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...
Journey analytics: The GPS for understanding your customers
That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...
Knoema offers a chatbot interface for its data search engine
Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...
Why some ad tech vets have doubts about Havas’ new transparency platform
While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...
Conversion rate optimization tools coming to AdWords with new integrations
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
Datorama adds Genius AI to its marketing data platform
Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...
Lotame partners with Survata to validate third-party data with users’ survey answers
Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re...
Eye-tracker Tobii acquires fellow eye-tracker Sticky
What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
Bot detection service Distil Networks announced this week that it has purchased human detection service Are You a Human. And the San...
How to choose martech tools that your team will love
Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...
Acxiom adds interest-based ShareThis data to its arsenal
While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with...
mParticle launches a second-party data marketplace
mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools,...
Zvelo complements its free bot detection with first page-level breakdown
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...
How martech is working to solve the consumer identity crisis
To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five...
IBM enlists Watson to define customer segments and insights
IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...
Why B2B needs artificial intelligence
Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...
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