Demandbase boosts its B2B early warning system
Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...
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Crimson Hexagon boosts its visual recognition of social pics
Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...
Adbrain ups the ante on cross-device identity
Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
Even Financial launches tool to semi-automate financial compliance for online ads
Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...
Snapchat will let brands measure its ads’ impact on sales, results against rivals
One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...
Are neural networks the next marketing creatives?
If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
LiveRamp launches IdentityLink for Publishers
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
To understand customers, first you need to understand their Device Graphs
From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
AppsFlyer makes its attribution data more transparent
Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...
Startup Acquired launches new platform for managing mobile app install campaigns
Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...
Tobii Pro now invisibly tracks users’ eyes in VR
A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...
Lotame and Cint marry survey panel data with DMP data
When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic —...
WP Engine launches Content Performance analytics tool
WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics...
LinkedIn partners with Acxiom for brand targeting
With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...
Segment can now track users across sites without third-party cookies
Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...
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