Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...

Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...

From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...

Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...

Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just...

When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic —...

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics...

With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A...

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...

For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...

Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...