Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...
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AdStage makes the shift from ad management to campaign analytics & automation platform
AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...
Adobe launches commerce-based microservices across its clouds
Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...
A new AI-powered Chrome extension judges content on its ‘trustworthiness’
An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...
DeepIntent decides to take on the Russian ad army
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
Another consumer privacy issue in the age of GDPR: Session replay scripts
For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...
Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Swrve adds support for OTT TV apps
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Bpm’online has a built-in advantage for complying with GDPR
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...
Taplytics now supports OTT TV app testing
Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...
Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...
Media Trust CEO: Most of what happens on your web site is not controlled by you
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...
Forrester Wave report on web analytics: Adobe, AT Internet score top rank
They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...
youXtools launches a user testing platform with AI-powered visual analytics
From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Openprise becomes GDPR-compliant
Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...
Amex and Acxiom create a prediction engine based on purchase data
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Infutor launches a propensity marketplace of consumers interested in buying cars
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
Segment launches Personas to capture its ecosystem data into customer profiles
Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
The disruption of attribution is coming
Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
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