It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...

AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...

If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...

For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...

As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...

“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...

They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...

From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...

Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...