Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include...

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...

new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...

The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...

That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking...

“Free” is always better when you get value. That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based...

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...