TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over...

The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and...

The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...

B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore. The Seattle-based company announced...

Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....

Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first...

Customer interactions create a lot of data, and a lot of tools track that data. To help evaluate those tools and organize the kinds of...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...

Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and...

Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...

IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service...

IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...

Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...

Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool,...