Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report...

Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand’s iced beverages, notably, the Original Ice Blended drink...

It’s been said that there are two types of people in the world: people who divide the world into two types of people and people who —...

With the proliferation of technologies to support marketing, the application of growth hacking and agile methods by CMOs, the...

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...

A quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as “marketing gurus” in their profile title, 221 who...

Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the...

We’ve all found ourselves in that familiar place — the one where we find ourselves remarking, “I didn’t sign up for this.” Whether in...

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference...

A Zappos customer service employee recently set a record with an epic  ten-hour conversation with a customer. At Netflix, employees get...

How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...

Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As...

This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing...

GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from...

Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting...

Teenagers are leaving Facebook, apparently in droves. I found one study that suggested a stunning three million teens had left Facebook...

Think about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember...