Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article...

The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the...

Tactical tips are well and good for folks with their boots on the ground, but CMOs and other marketing leaders need to think more...

While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very...

We live in a world with instant access to information. Think about a simple question — “What is the population of Iowa?” — and consider...

Chief marketing officers have no doubt earned their ranks, and they have a big job to do for their brands. Not only must they bring their...

A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...

As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot...

For hundreds of years, marketers have tried to get the right message to the right person at the right time. And for most of that time,...

Using data to make better decisions is a no-brainer. In theory, technology can help you get the right info at your fingertips, enabling...

Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has...

Henry Ford once allegedly said, “If I had asked my customers what they wanted, they would have said a faster horse.” The point of the...

If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are...

“Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car...

I thought about titling this post “Marketing is Dead.” But the more I thought about it, the less I agreed with that quick judgment....

Surely we’ve all had this experience. Over the course of a couple days, you read or note two different things, in two different contexts,...

First of all, if you get into Marketing… you’d better love learning. This space changes more frequently than Lady Gaga’s weird outfits....

Times change — and for marketers, that means a change in tactics, too. Everyone knows about the generation labeled “the millennials”...

Thomas Young lived from 1773 to 1829. To say he was a scholar is an understatement, since during his lifetime he “made notable scientific...

Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors...