Our live blog is below:
What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT.
The session is called, “Go Big Or Go Home: All-Platform Marketing and Advertising Campaigns” and is described as follows:
Marketers are increasingly tasked to launch new products and entertainment projects through all possible channels – social media, TV, online video, mobile, outdoor, events and more. What are the best opportunities to spread your message effectively and efficiently given this explosive mountain of choice? How are media platforms guiding advertisers to make the best decisions to drum up buzz?
Speakers are:
Scott Donaton, Global Chief Content Officer & Head of UM Studio, Universal McCann
Nick Mehra, Head of Global Media Partnerships, Spotify
Gabriel Zalzman, EVP Global Enterprise, Mattel
Megan Wahtera, SVP and Head of Interactive Marketing, Paramount Pictures
Here’s the live blog:
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