LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
LinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...
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LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
LinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...
The rise of the customer data platform as marketing’s ‘central nervous system’
In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
The rise of the customer data platform as marketing’s ‘central nervous system’
In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
MailChimp adds Google Ads as it becomes a multichannel platform
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
MailChimp adds Google Ads as it becomes a multichannel platform
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
Resulticks’ marketing platform now offers a new channel: Voice agent
Within three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major...
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of...
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
Zeta follows Boomtrain acquisition with AppNexus integration
Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Zeta follows Boomtrain acquisition with AppNexus integration
Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Learning to use content management martech is biggest educational need for marketers
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
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