Fahad HNov 14, 20173 min readLinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaignsLinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...
Fahad HNov 14, 20173 min readLinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaignsLinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...
Fahad HOct 11, 20171 min readThe rise of the customer data platform as marketing’s ‘central nervous system’In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
Fahad HOct 11, 20171 min readThe rise of the customer data platform as marketing’s ‘central nervous system’In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
Fahad HSep 27, 20171 min readMailChimp adds Google Ads as it becomes a multichannel platformMailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
Fahad HSep 27, 20171 min readMailChimp adds Google Ads as it becomes a multichannel platformMailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
Fahad HSep 12, 20171 min readResulticks’ marketing platform now offers a new channel: Voice agentWithin three years, according to research firm Gartner, voice agents will handle about a third of all web browsing. To handle that major...
Fahad HSep 5, 20177 min read10 Questions You Should Answer Before Evaluating Marketing Automation VendorsNo matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of...
Fahad HSep 5, 20177 min read10 Questions You Should Answer Before Evaluating Marketing Automation VendorsNo matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of...
Fahad HAug 30, 20172 min readHow to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong auditAs Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
Fahad HAug 30, 20172 min readHow to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong auditAs Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
Fahad HAug 1, 20171 min readZeta follows Boomtrain acquisition with AppNexus integrationZeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Fahad HAug 1, 20171 min readZeta follows Boomtrain acquisition with AppNexus integrationZeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Fahad HJul 28, 20171 min readLEGO logic rocks marketing automationI love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Fahad HJul 28, 20171 min readLEGO logic rocks marketing automationI love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Fahad HJul 28, 20171 min readCustomer data platform Segment adds Looker Source to define audiences from multiple toolsA visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Fahad HJul 28, 20171 min readCustomer data platform Segment adds Looker Source to define audiences from multiple toolsA visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Fahad HJul 20, 20171 min readMost marketers unhappy with localization efforts, but fail to invest in necessary resourcesAccording to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Fahad HJul 20, 20171 min readMost marketers unhappy with localization efforts, but fail to invest in necessary resourcesAccording to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Fahad HJul 14, 20171 min readLearning to use content management martech is biggest educational need for marketersAccording to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
