Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...

announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...

announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most...

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...