Fahad HAug 28, 20181 min readPodcasting continues its meteoric rise, creating more opportunities for marketerssurvey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
Fahad HAug 28, 20181 min readPodcasting continues its meteoric rise, creating more opportunities for marketerssurvey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
Fahad HAug 17, 20181 min readSizmek unveils unified ad serving platform it says can replace Google’s walled gardenscooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
Fahad HAug 17, 20181 min readSizmek unveils unified ad serving platform it says can replace Google’s walled gardenscooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
Fahad HAug 13, 20181 min readSalesforce promotes COO Keith Block to co-chief executiveSalesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
Fahad HAug 13, 20181 min readSalesforce promotes COO Keith Block to co-chief executiveSalesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
Fahad HAug 13, 20181 min readThe United States finally starts to talk about data privacy legislationBut what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
Fahad HAug 13, 20181 min readThe United States finally starts to talk about data privacy legislationBut what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
Fahad HJul 20, 20181 min readGartner releases first Magic Quadrant on mobile marketing platformsA key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...
Fahad HJul 20, 20181 min readGartner releases first Magic Quadrant on mobile marketing platformsA key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 7, 20181 min readEU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequenceThat’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Fahad HJun 7, 20181 min readEU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequenceThat’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Fahad HJun 6, 20181 min readThe story of data, Part 5: Where are we going?So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...
Fahad HJun 6, 20181 min readThe story of data, Part 5: Where are we going?So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...
Fahad HJun 5, 20185 min readIs your marketing platform really intelligent?Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Fahad HJun 5, 20185 min readIs your marketing platform really intelligent?Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
