Podcasting continues its meteoric rise, creating more opportunities for marketers
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
top of page
Search
Podcasting continues its meteoric rise, creating more opportunities for marketers
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
Salesforce promotes COO Keith Block to co-chief executive
Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
Salesforce promotes COO Keith Block to co-chief executive
Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and...
The United States finally starts to talk about data privacy legislation
But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
The United States finally starts to talk about data privacy legislation
But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
Gartner releases first Magic Quadrant on mobile marketing platforms
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...
Gartner releases first Magic Quadrant on mobile marketing platforms
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
The story of data, Part 5: Where are we going?
So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...
The story of data, Part 5: Where are we going?
So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
bottom of page