Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple...

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of...

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of...

This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP,...

This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP,...

Marketing Land’s latest edition of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” examines the market for...

Marketing Land’s latest edition of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” examines the market for...

TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing...

TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing...

I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about...

I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about...

I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is...

Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is...

Marketing automation for many marketers has become a utility. Emails are sent to prospects, and customers and leads are stored within the...

Marketing automation for many marketers has become a utility. Emails are sent to prospects, and customers and leads are stored within the...

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

Lobby for an advocate marketer What do you do when you absolutely LOVE a product or service? I tell anyone and everyone who will listen...