TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing automation platform.”
The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and vetted influencers, along with “millions of social profiles” across social networks. The platform includes an algorithmic engine to identify and select influencers, automated reporting and more.
In the company’s announcement today, CEO Promise Phelon says TapFusion brings needed scale and automation to the influencer marketing industry.
We heard marketers and agencies’ complaints that influencer marketing was too manual, too costly, and too unmeasurable to be the bedrock of their strategies. We heard the frustrations they faced with point solutions that purported that identifying influencers alone was influencer marketing. TapFusion allows any brand to unlock the “trinity of trust” between consumers, brands, and influencer with authenticity that breeds brand credibility.
TapInfluence says its client base this year has included Kraft, Coca-Cola and P&G, among others. The company says it’s delivered more than 100,000 pieces of content that have driven 21 million consumer engagements.
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