New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts
Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...
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Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe
Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe
Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
Here Are A Dozen Bargain Marketing Platforms for SMBs
The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
Here Are A Dozen Bargain Marketing Platforms for SMBs
The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division
Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division
Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Report: The Promise Of Big Data Is Recognized But Rarely Realized
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Report: The Promise Of Big Data Is Recognized But Rarely Realized
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
MarTech Landscape: What Is Local Marketing Automation Software?
Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple...
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