Fahad HNov 30, 20152 min readNew Report Analyzes Ways That Online Retailer Experience Could Trump DiscountsGiven all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...
Fahad HNov 19, 20152 min readMarketing Platform Act-On Unveils Packaged, Industry-Specific SolutionsA hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
Fahad HNov 19, 20152 min readMarketing Platform Act-On Unveils Packaged, Industry-Specific SolutionsA hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
Fahad HNov 18, 20152 min readSalesforce Adds New Predictive Powers To Its Marketing CloudSalesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Fahad HNov 18, 20152 min readSalesforce Adds New Predictive Powers To Its Marketing CloudSalesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Fahad HNov 16, 20152 min readBombora Brings Massive B2B Intent Data Store For The First Time To AdobeLast week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
Fahad HNov 16, 20152 min readBombora Brings Massive B2B Intent Data Store For The First Time To AdobeLast week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
Fahad HNov 11, 20153 min readHere Are A Dozen Bargain Marketing Platforms for SMBsThe good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
Fahad HNov 11, 20153 min readHere Are A Dozen Bargain Marketing Platforms for SMBsThe good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
Fahad HNov 10, 20152 min readAdobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience MarketplaceAdobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Fahad HNov 10, 20152 min readAdobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience MarketplaceAdobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Fahad HNov 4, 20151 min readAdPushup Launches A/B Testing Solution For Google AdSense PublishersAd revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Fahad HNov 4, 20151 min readAdPushup Launches A/B Testing Solution For Google AdSense PublishersAd revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Fahad HNov 3, 20152 min readZeta Interactive Buys eBay Enterprise’s Customer Marketing DivisionKen Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Fahad HNov 3, 20152 min readZeta Interactive Buys eBay Enterprise’s Customer Marketing DivisionKen Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Fahad HOct 28, 20152 min readReport: The Promise Of Big Data Is Recognized But Rarely RealizedA new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Fahad HOct 28, 20152 min readReport: The Promise Of Big Data Is Recognized But Rarely RealizedA new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Fahad HOct 27, 20152 min readPredictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime ValueUnlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
Fahad HOct 27, 20152 min readPredictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime ValueUnlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
Fahad HOct 26, 20155 min readMarTech Landscape: What Is Local Marketing Automation Software?Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple...
