New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts
Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...
Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...
A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...
Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...
Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...
The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...
Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...
Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple...