Fahad HJan 12, 20171 min readIn the age of intelligent agents, how does marketing work?Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...
Fahad HJan 5, 20171 min readReport: Parents like the Internet of ThingsPhoto from BabyCenter report Parenting website BabyCenter today released a new report that found the Internet of Things (IoT) has at...
Fahad HDec 27, 20161 min readSisense lets you ask for analytics by voice — or by checking the color of your desk lampA desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...
Fahad HDec 23, 20161 min readHey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ listEven a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...
Fahad HDec 22, 20161 min readAmazon Alexa is now the voice agent for marketing analytics platform DatoramaThe family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...
Fahad HDec 20, 20161 min readSatisfi and IBM Watson port their intelligent shopping assistants to two shopping mallsFrom the E.L.F. website Good thing that IBM’s Watson isn’t human, because his many jobs would mean he’d never sleep. The hard-working...
Fahad HDec 19, 20161 min readIBM’s Watson is now working as a psychologist for ad tech firm UnrulyMarketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...
Fahad HDec 16, 20161 min readWhat the heck is machine learning, and why should I care?There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a...
Fahad HDec 16, 20161 min readDemandbase survey: Marketers sure like them some AIOnce upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...
Fahad HDec 9, 20161 min readInvoca embeds IBM’s Watson so call centers can better understand their customersIBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...
Fahad HDec 9, 20161 min readPullString opens up its conversational platform for Amazon Alexa skillsIn September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls and other uses....
Fahad HDec 5, 20161 min readAI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and EmarsysArtificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
Fahad HDec 2, 20161 min read2017 predictions: Why artificial intelligence will blow account-based marketing out of the waterWe are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and...
Fahad HNov 23, 20161 min readAs ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed...
Fahad HNov 21, 20161 min readWhy media buying and advertising is ripe for artificial intelligenceThere’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National...
Fahad HNov 21, 20161 min readiQ Media’s new platform can automatically find logos in all TV transmissionsThis week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of...
Fahad HNov 17, 20161 min readWhen AI and analytics drive business disruption vs. hypeThe sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...
Fahad HNov 17, 20161 min readCognitive marketing gets closer with Google’s expansion of its cloud-based machine learningThe growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of...
Fahad HNov 16, 20161 min readStartup Wizer releases AI-based marketing survey platformIsraeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial...
Fahad HNov 10, 20163 min readWhy are retailers spending more money for the same number of eyeballs?The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total...
