Fahad HMar 21, 20171 min read5-year trends in artificially intelligent marketingArtificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and...
Fahad HMar 15, 20171 min readSalesforce explains why, when it has Einstein, it needs Watson’s intelligenceIBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Fahad HMar 7, 20171 min readChatbots: Hype or the real deal?Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...
Fahad HMar 7, 20173 min readMachine learning is marketing’s futureWhen you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Fahad HMar 2, 20171 min readFrom algorithms to advertising: 7 steps to introducing AI to marketingArtificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is...
Fahad HFeb 23, 20171 min readHas machine learning created a new model for SEO ranking?The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...
Fahad HFeb 22, 20171 min read3 ways artificial intelligence is transforming B2B marketingWe’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial...
Fahad HFeb 22, 20171 min readDovetale launches tool for automatically finding influencers through photo-matchingTo build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by...
Fahad HFeb 16, 20171 min readAdParlor launches Intelligence Tags to better assess social ads’ performanceIn their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...
Fahad HFeb 14, 20171 min readWhy machine learning is critical to multi-touch attributionUntil six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Fahad HFeb 13, 20171 min readReport: Marketers like AI-based tools, but think they already have themMarketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using...
Fahad HFeb 9, 20171 min readKiss your personas goodbye (and say hello, AI)!There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
Fahad HFeb 6, 20171 min readIBM’s Watson joins H&R Block to explain taxes to humansIBM’s logo for Watson IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade....
Fahad HFeb 1, 20171 min readHow machine learning impacts the need for quality contentBack in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...
Fahad HFeb 1, 20171 min readRobots are the gatekeepers to your customersI have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...
Fahad HJan 31, 20171 min readHow martech has made ABM-at-scale possibleAccount-Based Marketing (ABM) isn’t a new thing. The idea that B2B salespeople target a few key corporate accounts — using spears instead...
Fahad HJan 23, 20171 min readAmplero enlists machine learning to leverage influencer marketingGraphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...
Fahad HJan 19, 20174 min readHow IBM’s Watson scores the tone of Trump’s tweets“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
Fahad HJan 18, 20171 min readAdobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digitalThis week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...
Fahad HJan 13, 20171 min readFour trends that will reshape marketing in 2017I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...
