5-year trends in artificially intelligent marketing
Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and...
top of page
Search
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Chatbots: Hype or the real deal?
Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
From algorithms to advertising: 7 steps to introducing AI to marketing
Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is...
Has machine learning created a new model for SEO ranking?
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...
3 ways artificial intelligence is transforming B2B marketing
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial...
Dovetale launches tool for automatically finding influencers through photo-matching
To build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by...
AdParlor launches Intelligence Tags to better assess social ads’ performance
In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...
Why machine learning is critical to multi-touch attribution
Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Report: Marketers like AI-based tools, but think they already have them
Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using...
Kiss your personas goodbye (and say hello, AI)!
There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
IBM’s Watson joins H&R Block to explain taxes to humans
IBM’s logo for Watson IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade....
How machine learning impacts the need for quality content
Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...
Robots are the gatekeepers to your customers
I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...
How martech has made ABM-at-scale possible
Account-Based Marketing (ABM) isn’t a new thing. The idea that B2B salespeople target a few key corporate accounts — using spears instead...
Amplero enlists machine learning to leverage influencer marketing
Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...
How IBM’s Watson scores the tone of Trump’s tweets
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...
Four trends that will reshape marketing in 2017
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...
bottom of page