IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...

According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...

The biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service...

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...

Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest...

This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...

Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...

Of the growing set of new themes in the exceptional content at this year’s MarTech San Francisco conference, one stood out in particular:...

This week, Google added some ways that developers of Google Assistant can help users get things done. Last fall, Google unveiled Actions...

To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...

Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...

I’m not a classically trained marketer, so I don’t really understand how branding works. Why do people sign up for a credit card because...

To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...

IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...

Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...