Watson helps AdYouLike screen content for native ads
IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
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Learning to use content management martech is biggest educational need for marketers
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Martech 2017: The four biggest trends so far this year
The biggest problem with year-end reviews is that, at least in marketing technology, a year can be a lifetime. So, to give you a head...
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
The first wave of bots is now entering a more sophisticated phase. One sign: the recent announcement that business messaging platform...
Everyone says they offer AI. Here’s how to assess those claims.
Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest...
Watson mans the first cognitive ad for cars
This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto...
Marketing Day: Google Shopping, brand safety & CMOs on the future of martech
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Blueshift’s AI helps platform focus on individuals and continuous journeys
This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...
Knoema offers a chatbot interface for its data search engine
Knoema is the latest data provider to add a conversational interface. The McLean, Virginia-based company has launched an artificial...
Datorama adds Genius AI to its marketing data platform
Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial...
MarTech, conversational UI, and the future of connecting with customers
Of the growing set of new themes in the exceptional content at this year’s MarTech San Francisco conference, one stood out in particular:...
Google Actions are now available to smartphone app developers
This week, Google added some ways that developers of Google Assistant can help users get things done. Last fall, Google unveiled Actions...
Pinterest will use image recognition to target ads, including in Lens results
To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...
The robots who will warm your heart — and drive your branding
I’m not a classically trained marketer, so I don’t really understand how branding works. Why do people sign up for a credit card because...
How martech is working to solve the consumer identity crisis
To digital marketers, a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if...
IBM enlists Watson to define customer segments and insights
IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and...
The modern marketer’s guide to machine learning algorithms
Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...
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