
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...

MarTech Landscape: What is a Customer Data Platform?
Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer...

Searching for and winning the marketing moments that matter
Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital...

Getty Images’ PicScout boosts its image recognition and tracking tools
From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...

IBM rolls out many new roles for its Watson supercomputing service
IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...

Actionable AI: Data science meets social science
Replaceable. How many of you hear that word in the back of your mind when you read the term “artificial intelligence,” in reference to...

Conductor adds Insight Stream to its Searchlight platform
These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...

eBay Collective launches with “Shop the Look” AI technology
Twin Design / Shutterstock.com eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor...

Three big, long-term predictions for the future of martech
From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and...

If you’re in the US, this marketing data company has a psychological profile on you
Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....

Say hello to the newest intelligent agent, Ozlo
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...

Expedia now lets you pick Hawaii travel packages with your smile
An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help...

Optimove adds an intelligent agent for self-optimizing marketing campaigns
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing...

Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...

Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts
Demandbase makes its living by identifying if a visitor to a client’s website is from a targeted account, and if so, showing them...

PullString unveils all-purpose intelligent conversation platform
As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms...

With brains like Einstein’s, who needs marketers?
Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...

Forrester: Here are some ways marketers can adapt to messaging apps
From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to...

For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
The movie poster for “Morgan” IBM’s Watson cognitive computing system is learning all about human personality and emotions. In...
























