Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...

While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search...

Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...