Link building is complicated: A rebuttal
Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...
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Where to find ideas for content your audience will love, look at and link to
While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Already doing SEO? Add these two things to optimize for voice search
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Google patent on related entities and what it means for SEO
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
The power of podcasting: SEO keyword angles
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
How to use the Knowledge Graph for higher rankings
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
7 ways to turn a webinar into a stream of link-attracting content
Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...
Stop being a link snob and saying no to certain links
The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...
5 easy but smart SEO wins to boost content and link-building efforts
Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...
4 concrete ways to use images to build links
“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...
Can you predict what the future holds for your inbound links?
Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...
The four pillars of an effective SEO strategy
SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search...
Why mistakes make you a better link builder
Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
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