Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know...

Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...

While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year....