80% of success is showing up. Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio,...

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful,...

As SEOs, we’re always digging into data. But I often find that SEO consultants and agencies aren’t looking deeply into their own data at...

From the MarketingZoom site A new website, launching in a public beta this week, believes that marketers need better ways to find targets...

It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years....

I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned a lot of valuable lessons. The goal of...

From the eBay Enterprise site Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning...

Sure, Santa’s route list for his single night of deliveries is targeted, automated, geo-located and Google-mapped to precision these...

So what are the most successful marketers doing right? Our expert columnists took a look at everything from ways to maximize a small...

It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not...

For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving...

Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...

Within the digital marketing world, one of the most common answers you will hear is, “It depends,” followed by general rationale that...

You select blue pants and a red shirt on an e-commerce website. But, wary of being too flashy, you abandon them in your shopping cart...

You may already be measuring the success of your marketing programs by tracking offline phone leads and using the data as proof of ad...

I recently spoke at the Internet Marketing Association’s annual conference on the topic of innovations that give consumers more time (and...

Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...

I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to burn this...

Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

According to Visage, marketers can automatically create visuals around data, using its data graphic templates that include text graphics...