Fahad HSep 12, 20182 min readDespite buzz, only one-third of B2B businesses are committed to ABM, report saysBut despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth Annual B2B...
Fahad HSep 5, 20182 min readAetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing diviAs the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Fahad HAug 28, 20183 min readNew report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 15, 20181 min readHow does Yelp’s review solicitation penalty work?Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...
Fahad HJun 13, 20181 min readReport: Google and Facebook top advertisers’ list of fears that could impact their businesses The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
Fahad HMay 22, 20182 min readWhat negative SEO is and is notToday we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search...
Fahad HMay 2, 20182 min readLet’s face it — clickbait works. Here’s how to use it to your advantageNo two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Fahad HApr 23, 20181 min readWFA to brands: Go beyond GDPR for online data transparencymanifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Fahad HApr 17, 20182 min readWant to target position 0? Here’s what you need to make that happenWe know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Fahad HMar 26, 20185 min readAll About the GDPRWhile deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...
Fahad HDec 18, 20174 min readAI marketing and the journey through the uncanny valley“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
Fahad HOct 11, 20171 min readThe rise of the customer data platform as marketing’s ‘central nervous system’In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
Fahad HSep 12, 20173 min read4 domain name registration myths debunkedThe internet is generally the first place people look for information on just about everything. That’s why when you register a domain...
Fahad HJul 26, 20176 min read5 eternal marketing lessons you can hang your hat onWe digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks...
Fahad HJul 21, 20173 min readSurvey results: Here’s what 376 marketers say is working in online marketingFor entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...
Fahad HJun 7, 20174 min readHow AI is disrupting major industriesAdvances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Fahad HMay 30, 20175 min readInitial Interest Confusion rears its ugly head once more in trademark infringement caseTwo years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for...
Fahad HMay 30, 20172 min readJourney analytics: The GPS for understanding your customersThat’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...
Fahad HMar 31, 20171 min readReaching users wherever they arePicture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to...
