Despite buzz, only one-third of B2B businesses are committed to ABM, report says
But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth Annual B2B...
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Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divi
As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
Report: Marketing leaders aren’t keeping up with the speed of data
on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
How does Yelp’s review solicitation penalty work?
Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
What negative SEO is and is not
Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
WFA to brands: Go beyond GDPR for online data transparency
manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
The rise of the customer data platform as marketing’s ‘central nervous system’
In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain...
5 eternal marketing lessons you can hang your hat on
We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks...
Survey results: Here’s what 376 marketers say is working in online marketing
For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for...
Journey analytics: The GPS for understanding your customers
That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...
Reaching users wherever they are
Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to...
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