Marketing technology has to be integrated with all parts of a organization to be effective, said Joseph Kurian today during the opening...

Boulder, Colorado-based Trada, which launched as crowdsourced search marketplace in 2008, announced Monday on its website that it is...

San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six...

Marketing services firm Harte Hanks, announced it closed its acquisition of 3Q Digital, Inc. on Monday. 3Q Digital, a privately held...

The retail industry is not giving up on giving states the ability to tax e-commerce sales. This week, a bipartisan group of senators...

NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for...

Venture capitalist Ashu Garg predicts marketers are going to be spending ten times what they currently spend on marketing technology over...

According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective,...

HubSpot announced its Q4 2014 earnings today, reporting total revenue of $115.9 million for the year, representing a 49 percent increase...

I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....

In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone — a venue where companies from almost every...

The best performing accounts are defined by two elements: top notch management and stellar client relations. Both are integral to...

I’ve probably taken close to 500 sales calls with potential clients in my nearly seven years in the agency space, and no two calls are...

In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...

In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these:...

The professional search marketing association SEMPO and Third Door Media (the parent company and publisher of Marketing Land and our...

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...

Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities...

The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...