20 Things Social Media Professionals Can’t Ignore In 2016
Bloomua / Shutterstock.com The last year in social media has been insanely busy for professional marketers all around the world. If you...
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SEMPO Releases State Of The Industry Report 2015
SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...
Stop Saying “It Depends” And Give Better Answers
Within the digital marketing world, one of the most common answers you will hear is, “It depends,” followed by general rationale that...
Search Marketing’s Best Honored At Inaugural Landy Awards
The search marketing industry honored its best and brightest Wednesday night at the inaugural Landy Awards, hosted by our sister site,...
Salesforce Gets Into Internet Of Things Market With IoT Cloud
Ken Wolter / Shutterstock.com Salesforce is getting in on the Internet Of Things market with IoT Cloud, announced at the company’s...
Here’s Where The World’s Largest Media Buyer Spends Its Money
Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...
BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
360b / Shutterstock.com In BuzzFeed’s first major agency coup, the company struck a deal with WPP’s global media buying arm, GroupM,...
HubSpot Reports $42.9M In Revenue For Q2 2015 – Up 58% YoY
Inbound marketing and sales software provider HubSpot released its Q2 2015 revenue earnings today, reporting $42.9 million for the...
Amazon Surprises With Earnings Beat; Sales Up 20 Percent In Q2 2015
Amazon headquarters, Seattle, Washington Amazon reported a 20 percent jump in sales to $23.18 billion in the second quarter of 2015,...
LOL…WHAT?!? SEOs Have A Field Day With Google’s SEO Job Posting
Google is trolling! It’s like SEO inception! How ironic, Google needs an SEO! Those are just some of the themes that emerged in the past...
Report: Global Internet Ad Spend To Overtake Traditional TV By 2020
The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...
Salesforce Announces Marketing Cloud Updates Coming Later This Year
Salesforce has announced what it’s calling the “next generation” of its Marketing Cloud platform, with upgrades to its Journey Builder...
LiveIntent Lands $32.5 Million In Funding For Email Advertising Platform
LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...
Connexity Buys PriceGrabber In CSE Consolidation
Comparison shopping engine, Connexity, is expanding with the acquisition of PriceGrabber, another comparison shopping engine and retail...
Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne?
What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances,...
Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal
purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Microsoft Surprises With FY15 Q3 Earnings Beat
Microsoft announced solid third-quarter fiscal results Thursday, coming out ahead of analyst expectations. Analysts had expected a somber...
The Landy Awards Launched By Search Engine Land
Celebrating The Power Of Search Earlier today, our sister site Search Engine Land unveiled “The Landy Awards” (#TheLandys) to recognize...
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
LinkedIn announced Thursday that it has agreed to acquire online professional development company, Lynda.com for roughly $1.5 billion in...
Rubicon Project Scoops Up Chango
Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...
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