Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
Taboola content recommendations at the bottom of a publisher’s web page Content recommendation service Taboola is today announcing that...
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Return Path buys email deliverability specialist Email Copilot
For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New...
SMX East 2016: Satisfying The Need For Speed
At the recent SMX East conference in New York, I sat in on a session presented by Fili Wiese, titled, “The Need for Speed.” Wiese is a...
Enterprise SEOs, unite! The SMX East 2016 session recap
Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some...
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...
After 4 months & 125M+ pages indexed, where are we with AMP?
From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan....
Results from the Local SEO Ranking Factors Study presented at SMX East
The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...
Using search marketing to amplify TV buys: SMX East 2016
In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of...
Salesforce buys DMP Krux
Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management...
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search...
Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...
Google, Facebook, IAB & major brands form Coalition for Better Ads
As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...
Next stop in Salesforce’s evolution: Becoming the platform for customer experience
When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its...
Can the Walmart/Jet.com marriage work?
The dust has more or less settled on last week’s announcement by major discount retailer Walmart that it is buying e-commerce startup...
SEO and the CMO: Communication and board room metrics that matter
SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65...
Why agencies need to learn from the past and evolve
As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of...
Zeta Interactive acquires Acxiom’s marketing division, Impact
Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...
Perfect your agency pitch: tips from an in-house marketer
I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty...
Local businesses trump big businesses when it comes to delivering on-site updates
At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...
Is your online marketing agency relationship worth saving?
You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...
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