What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...

TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over...

ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of...

Marketing platform Marketo is helping to advance the combination of marketing and sales tech this week with the announcement that it has...

Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....

Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first...

In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good...

That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that...

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A...

It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google...

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...

Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...

Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this...

Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and...