In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...

In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others...

rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the...

Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....

David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of...

Marketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...

When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch...

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...

Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...