Zeta Interactive acquires Acxiom’s marketing division, Impact
Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...
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Why Monotype bought UGC platform Olapic
Bitmapped versus live text, per Monotype At first glance, the recent acquisition by type technology firm Monotype of user-generated...
Oracle buys NetSuite for $9.3 billion
Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM
For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According...
Olapic acquires Piqora to boost its visual marketing platform
Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These...
App data firm App Annie adds advertising analytics with AppScotch acquisition
App Annie, herself (from the website) App analytics provider App Annie is continuing its acquisition streak, with the announcement this...
Telenor Acquires Tapad For $360 Million
Mobile telecom operator Telenor Group has acquired New York-based advertising technology startup Tapad for $360 million, the companies...
ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
Distribution, meet creation. That, in a nutshell, is the rationale behind the news today that Toronto-based content marketing platform...
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
In a statement announcing the acquisition, News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional...
Connexity Buys PriceGrabber In CSE Consolidation
Comparison shopping engine, Connexity, is expanding with the acquisition of PriceGrabber, another comparison shopping engine and retail...
Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even...
Brand Networks To Buy Social Advertising Platform Shift For $50 Million
Social marketing and advertising software firm, Brand Networks, announced Thursday that it is acquiring Shift, a cross-network social...
Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal
purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities
Bigcommerce this week announced its acquisition of the mobile retail tech company Zing in a move that will expand the former’s...
NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
NetSuite has announced a $200 million deal to acquire Bronto Software. The acquisition is expected to close in the second quarter of this...
Incisive Media’s ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot
“I have known the founders of Blenheim Chalcot, Charles Mindenhall and Manoj Badale, for 15 years. They have an extraordinary track...
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
LinkedIn announced Thursday that it has agreed to acquire online professional development company, Lynda.com for roughly $1.5 billion in...
Rubicon Project Scoops Up Chango
Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...
Gravity4 Buys Native Retargeting Firm Triggit
San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...
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