Fahad HJun 29, 20176 min readBingeable Content: How to Move Buyers Through Your Sales Cycle FasterNick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Fahad HJun 29, 20176 min readBingeable Content: How to Move Buyers Through Your Sales Cycle FasterNick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Fahad HJul 14, 20164 min readWhy Automation Is the Future of Content CreationEditor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015...
Fahad HJul 14, 20164 min readWhy Automation Is the Future of Content CreationEditor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015...
Fahad HJun 23, 201611 min readIs Your Content Ready for the Mobile Takeover?Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen...
Fahad HJun 23, 201611 min readIs Your Content Ready for the Mobile Takeover?Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen...
Fahad HJun 2, 20169 min read10 Content Strategy Practices That Will Make You a Better MarketerLast summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the...
Fahad HJun 2, 20169 min read10 Content Strategy Practices That Will Make You a Better MarketerLast summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the...
Fahad HMay 26, 20167 min readData as Personalization: How to Turn Kryptonite Into TreasureSome marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Fahad HMay 26, 20167 min readData as Personalization: How to Turn Kryptonite Into TreasureSome marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Fahad HMay 5, 20167 min readFrom 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content TaskIf you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
Fahad HMay 5, 20167 min readFrom 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content TaskIf you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
Fahad HApr 7, 20164 min readGetting Started With Structured ContentDiscoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called...
Fahad HApr 7, 20164 min readGetting Started With Structured ContentDiscoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called...
Fahad HFeb 22, 20165 min readWhy You Need Two Types of Content StrategistRecently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Fahad HFeb 22, 20165 min readWhy You Need Two Types of Content StrategistRecently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Fahad HFeb 11, 20166 min readAdaptive Content: The Way to Your Customer’s HeartEditor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive...
Fahad HFeb 11, 20166 min readAdaptive Content: The Way to Your Customer’s HeartEditor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive...
Fahad HJan 14, 20166 min read6 Content Ideas Every Marketer Should Steal From IBMLast year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect,...
Fahad HJan 14, 20166 min read6 Content Ideas Every Marketer Should Steal From IBMLast year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect,...
