Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
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Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Why Automation Is the Future of Content Creation
Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015...
Why Automation Is the Future of Content Creation
Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015...
Is Your Content Ready for the Mobile Takeover?
Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen...
Is Your Content Ready for the Mobile Takeover?
Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen...
10 Content Strategy Practices That Will Make You a Better Marketer
Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the...
10 Content Strategy Practices That Will Make You a Better Marketer
Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the...
Data as Personalization: How to Turn Kryptonite Into Treasure
Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Data as Personalization: How to Turn Kryptonite Into Treasure
Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task
If you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task
If you’re looking for smarter ways to use content technology in your marketing, I hope that this story inspires you as it has me. It’s...
Getting Started With Structured Content
Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called...
Getting Started With Structured Content
Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called...
Why You Need Two Types of Content Strategist
Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Why You Need Two Types of Content Strategist
Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Adaptive Content: The Way to Your Customer’s Heart
Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive...
Adaptive Content: The Way to Your Customer’s Heart
Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive...
6 Content Ideas Every Marketer Should Steal From IBM
Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect,...
6 Content Ideas Every Marketer Should Steal From IBM
Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect,...
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