
How to Deliver Quantifiable Content Marketing Success With a Small Team
Our goal is not necessarily to keep users engaged within our website, but instead to try to move them from the web to email or phone...

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy
It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us....

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy
It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us....

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program
Created by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing...

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program
Created by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing...

How to Attract Over 50K Subscribers in 6 Months
At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether...

How to Attract Over 50K Subscribers in 6 Months
At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether...

Transparency Reveals Great Content Opportunity
On Sept. 25, 2013, Alex Turnbull of Groove published the following paragraph in the first article of the Journey to $500,000 A Month...

Transparency Reveals Great Content Opportunity
On Sept. 25, 2013, Alex Turnbull of Groove published the following paragraph in the first article of the Journey to $500,000 A Month...

How to Use Seed Content to Build Relationships with Influencers
How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that...

How to Use Seed Content to Build Relationships with Influencers
How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that...

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld Andy Crestodina @crestodina This sentiment from Andy...

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld Andy Crestodina @crestodina This sentiment from Andy...

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning
Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is...

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning
Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is...

5 Steps to Get Followers to Amplify Your Best Content Marketing
Get your audience members excited about your content, and they’ll do the hard part for you. Image via: Shutterstock.com But while a...

5 Steps to Get Followers to Amplify Your Best Content Marketing
Get your audience members excited about your content, and they’ll do the hard part for you. Image via: Shutterstock.com But while a...

6 Tips for Influencer Marketing from an Influencer
Then I start sifting through email — lots and lots of emails. Many of these emails are from PR reps and brands that want to receive...

6 Tips for Influencer Marketing from an Influencer
Then I start sifting through email — lots and lots of emails. Many of these emails are from PR reps and brands that want to receive...