Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All...

All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from...

But then the rest of the company hears about it. Eyebrows rise. Arms cross. People get worried and — BAM — bye, bye big idea. It happens...

Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is...

Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used...

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet,...

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it —...

We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google...

You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Like...

Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics...

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp...

One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...

If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...

One thing is certain, images are crucial in social medial success — especially with Facebook. Thanks to new changes, having the proper...

Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create...