Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more...

Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of...

The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make...

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a...

We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens...

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought,...

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline....

Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a...

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and...