Click, click, click. Like, like, like… Don’t tell me you’ve never done this. Your brain is on autopilot. Your eyes are glazed over. You...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

Quka / Shutterstock.com The way consumers and brands use social media is changing. Consumers are engaging more than ever on social, and...

Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of...

User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding...

As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the...

At SMX Advanced in Seattle this month, Lin Huang, senior data scientist at Microsoft, presented an intriguing experiment the company has...

Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...

But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You...

It’s a jungle out there. Social networks are littered with people and pages clambering for attention. For your page to draw a crowd and a...

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be...

If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of...

Facebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on...

Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline...

These days, it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech,...

We’ve been talking a lot about extreme customer expectations this year, attempting to better understand what motivates consumers in...

In my last post, I went over some tips for identifying and finding your target audience on social media. For beginners entering the...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...