Fahad HApr 2, 20181 min readSEO for multi-language websites: How to speak your customers’ languageIn my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
Fahad HDec 21, 20175 min read6 trends that show the (Thanksgiving) tables have turned in Google ShoppingThanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...
Fahad HDec 15, 20174 min readAssessing the impact of poor data on retail: The 1-10-100 rulethe holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Fahad HDec 13, 20174 min readRetail is better off without Black FridayBlack Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like the president’s nuclear...
Fahad HDec 4, 20173 min readSingles Day was a global shopping phenomenon, but will US marketers hop on board?picking up steam in North American markets, too. The holiday shopping season has become increasingly competitive, with brands fighting...
Fahad HNov 22, 20173 min readExtending the promotional power of packaging: Technology as the new frontierThink outside the bottle if you’re a craft brewer or winery, think outside the carton or jug if you’re a laundry detergent maker, and...
Fahad HNov 20, 20174 min readTime is running out: Engage those holiday shopping stragglersBlack Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep...
Fahad HNov 16, 20172 min readDeck the halls with boughs of data losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
Fahad HNov 15, 20174 min readIs holiday retail still king? 4 ways to get smarter about holiday marketingholiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...
Fahad HNov 14, 20173 min readHow customer identity brings the ‘wow factor’ back to Black FridayBlack Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for...
Fahad HNov 8, 20173 min readTaking in the moments: How holiday shopping can help retailers reshape their personalization strategholiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping...
Fahad HNov 8, 20174 min readAn inside look at Wayfair and the new roles of brands and retailersI’ve edited down the discussion below, focusing on Thomas’s tips around fostering mutually beneficial supplier-retailer relationships,...
Fahad HNov 6, 20175 min readPrepare for the discovery-driven, visual-obsessed shopper this holidayWhile platforms like Google are well-suited for capturing consumers who know what they’re seeking, Pinterest and Instagram also can excel...
Fahad HOct 25, 20174 min readRetail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential futureAfter all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...
Fahad HOct 23, 20174 min readOffers they can’t refuse: Strategies to stand out on Black FridayBlack Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...
Fahad HOct 12, 20173 min readThe latest social media craze for marketers: Going offlineUnderstandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...
Fahad HOct 12, 20174 min read3 ways to leverage location this holiday seasonholiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Fahad HOct 2, 20174 min readGateway to success: How to prep your marketing campaign before the holiday seasonBlack Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it....
Fahad HSep 29, 20173 min readAffiliate marketing strategies for success during the holidaysBlack Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you...
Fahad HSep 26, 20173 min readRetailers, get ready: It’s the most mobile time of yearBlack Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...
