Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...

You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the past few years, your CEO, board or...

Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find brands...

Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...

A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide...

according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users...

“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...

Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...

Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average...

According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...

We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch that the numbers would have...

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities,...

As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call...

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount...