How to hold onto the fleeting app user
Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...
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Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...
Here’s how to position yourself to be a new mobile leader
You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the past few years, your CEO, board or...
3 big brands on the cutting edge of mobile share secrets to their mobile-first success
Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find brands...
ROI beyond likes and shares: 5 ways calls validate social ad spending
Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...
5 damaging mobile engagement mistakes
A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide...
Mobile vs. desktop: Are you optimizing both experiences?
according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users...
5 reasons to keep doing mobile SEO even though ads are everywhere
“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...
Go ahead and swing at mobile, marketers — even if you miss
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...
How to tailor your app display ads to targeted segments
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...
5 must-do push notification best practices for mobile marketers
Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average...
6 remarkably effective ways to get higher conversions on your mobile site
According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...
6 signs marketing is in a mobile engagement crisis
We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch that the numbers would have...
The future of location-based services
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...
The six key components of mobile SEO in 2016
I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...
SMX West 2016 recap: A deep dive into beacons and how marketers can use them
For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities,...
5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call...
Most Mobile Marketers Are Using Location, But How Do You Do It Right?
The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling...
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...
The Mobile Gap: The Disconnect Between Mobile Behavior And Ad Spending
It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount...
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