State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...

Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

Ever feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...

Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...

As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs....

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...

I was pleased to come across an article on Business Insider: “20 cognitive biases that screw up your decisions.” Now that’s a title a...

There’s an old saying: If you watch your pennies, your nickels and dimes will take care of themselves. The same is true with your...

In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people —...

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How...

Although the idea is nascent, it’s shown us principles that have remained constant throughout its short life as a theory. The following...

Marketing is an increasingly data-driven discipline. Brands have an abundance of data from their customer interactions via the Web,...

Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...

Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies...

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...

Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...