YouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....

Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for —...

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...

On top of the $5 million ad buy, there are still creative costs involved with making the ad (or ads) and the supporting campaigns to...

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple...

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of...

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling...

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...

With 23.9 million views, Samsung Galaxy’s “Growing Up” ad owned more than a third of the 66.7 million views generated by the top 10 ads...

Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...

Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...

The most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...

YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos....

The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media...

Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several...

Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this...

Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...

billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific...

In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for...