
Facebook Is Catching Up To YouTube In Video Advertising Arms Race
YouTube has a nearly decade-long head start over Facebook in the online video race, but the social network is catching up quickly....

How To Use Video Content To Generate, Qualify And Score Leads
As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your...

YouTube Newswire Offers User-Generated Feed Spotlighting Eyewitness News Video
The YouTube Newswire content will be embedded from original sources after being verified by Storyful, a social news agency YouTube says...

George Clooney’s Casamigos Tequila Launches #HouseOfFriends Social Media UGC Campaign
Made in the style of a sixties hippie commune crossed with a nineties hipster revival crossed with a gauzy Instagram-style filter,...

Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Fav
In an effort to celebrate every man’s midlife crisis…oh wait, that’s a little harsh. Let’s try again. In order to come up with a truly...

Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”
Last year, 3M’s Nexcare bandages brand created a character called Nexcare Nana, an elderly, but enthusiastic and tough, stuntwoman and...

Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of...

San Diego Zoo Takes Southern Californians On Safari Without Leaving The State
In an effort to show Southern California residents that they don’t have to fly around the world to experience a safari — when the San...

Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands
Big brands to make the list include Coca-Cola, Delta with its “The Internetest safety video on the Internet” (a spot which has earned...

LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Bloomua / Shutterstock.com A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding...

NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup
To hype its coverage of the Stanley Cup playoffs, NBC Sports Network, with help from Stun Creative, orchestrated a faux focus group for...

Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout&#
Originally released in December 2013, Turkish Airlines “Kobe Vs. Messi: The Selfie Shoutout” has been voted the favorite YouTube video ad...

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...

That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy...

Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”
The battle for online video supremacy seems to be heating up. A Google ad executive sent a shot across Facebook’s bow today. Google’s...

Retailers, Google Shopping Ads Are Coming To YouTube
Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...

Forget Mad Men & That Coke Ad: YouTube’s Asking Users To Vote On Favorite Ad From Past 10
Continuing its 10th anniversary celebrations, the site has launched a contest, asking users to vote on their most favorite ad since...
























